Parade Tattoo Parlour
Bringing some buzz
A raw, handcrafted identity refresh for one of Brighton’s most energetic tattoo studios.
Commissioned by Joe, Parade’s owner, the project focused on a new typographic direction and a bespoke site built to replace their rigid Squarespace setup. The previous in-house design lacked the craft and character that defines the shop, which is a space buzzing with personality and profession.
The updated identity embraces a strict red–blue palette, sign-painting influences, and a blend of thin serif typography with textured, calligraphic details, paying homage to American paint shops, and keeping the hardcore and punk spirit of the shop alive.
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